The internet has opened up a world of possibilities, and users now have access to almost anything at their fingertips. This revolution has brought about some issues, however, with cybersecurity being of increasingly great concern. As technology becomes even more advanced, so do the methods of the cybercriminals who are desperate to steal the personal information of internet users. Online companies need to do everything in their power to keep their customers safe, and reassure them that there is no risk involved when visiting their website. So what are the key things that consumers look for when deciding whether a website is trustworthy?
Log In – Two-Factor Authentication a Necessity?
Two-factor authentication and multi-factor authentication are on the rise, and could soon become the norm at any website which holds its users’ personal information. Research into online password use has found that 83 percent of people in the study used the same password for multiple sites. In addition to this, it was discovered that nearly 100 passwords were stolen by hackers every second. If a password is stolen from one site, the cybercriminals could go on to try the same one at different sites in what would be a serious data breach.
Two-factor authentication mitigates against this scenario, as it often requires users to type in an additional code every time they visit a site. This entails having to enter a password as usual, but then the second step is that a code is sent to the user’s cell phone or email address. They then have to type in that code to access their account. Unless hackers had managed to get into the user’s phone as well as steal their password, they wouldn’t be able to access the site. Huge companies like Apple and Google have already begun to use this method, and it is becoming almost a necessity in the modern age.
Company Info – The More Detailed, the Better
When it comes to company information, the more detail you can provide at the bottom of your home page, the better. With the vast amount of unreliable and unsafe websites out there, if you can prove that your business is reputable and secure, it will provide more peace of mind for customers. In the online casino industry, there are hundreds of sites that aren’t properly regulated and can put users’ details at risk. This is why operators in the sector need to take extra care to ensure that their customers know they are safe.
Looking at the slot games provider Wink Slots as a case study, there is a wealth of information for players at the footer of the home screen. Players can immediately see that the site is regulated by the Government of Gibraltar and the Great Britain Gambling Commission. There are also links provided to the official pages of the GameCare, GAMSTOP, the Gambling Commission, and the Gibraltar Gaming and Betting Association. In addition to all this, the payment options are all listed. These include PayPal, VISA, MasterCard, and Entropay. The fact that these are all world-renowned payment systems helps to give players peace of mind when topping up their accounts. These methods also require some authentication of their own which doubles down on security.
Along with listing all the legal matters, it would be a good idea to include some other things that help reaffirm the legitimacy of your company. This could include the year of inception and the place in which the business is based. You could also provide contact details so that users can visualize a physical location. Furthermore, having a thorough customer support system in place is a great help. If customers know they can contact someone to assist them at any time, they will feel a lot more comfortable using the site.
Terms and Policies – Transparency is Key
Customers need to agree to the terms and conditions before joining up with a website, so it is crucial that they are clearly written and easy to understand. They are there for business owners to help prevent abuse, and also to give them a reason to terminate an account if it is not living up to the conditions of service. But they also provide the customer with some protection in the eyes of the law. If the company doesn’t hold up their side of the bargain, the customer is able to take their complaint to court. Pinterest is known for having one of the clearest terms and conditions pages out there. For each point being made, there is a shorter paragraph called “More Simply Put” which helps to explain things in an easier to understand manner.
The need for a secure website is more pertinent than ever, and internet users are becoming savvier to the things to watch out for when selecting products or services. Business owners need to take these things into account to ensure that they convey an image of safety and security. This, in turn, will help to attract more users to the site.