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The back of an iPhone showing the new iOS 14 feature that allows users to selectively disable ad tracking
Data PrivacyNews

Apple Makes a Major Privacy Move by Allowing Users to Disable Ad Tracking and Have Greater Insight Into App Permissions

July 8, 2020
New iOS 14 operating system will not only allow Apple users to selectively disable ad tracking in apps but also introduce a suite of new enhanced privacy features. Read More
Friends surfing internet in café showing new ad tracking solution from Apple to protect user privacy online
Data PrivacyNews

Apple to Launch New Ad Tracking Solution to Protect User Privacy

June 5, 2019
Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement. Read More
Close up of Apple iPhone screen operation software update iOS 14 showing antitrust complaint over ad tracking
Cyber SecurityNews

French Antitrust Complaint Against Apple Centers on Ad Tracking Changes in iOS 14

November 3, 2020
The advertising industry was very unhappy with the tweaks made to ad tracking systems in iOS 14 leading to a coalition of publishers and advertisers in France to initiate an antitrust complaint. Read More
Google apps laying on the smartphone screen showing exit from use of Apple IDFA for ad tracking
Data PrivacyNews

Google Phases Out Use of Apple IDFA as New iOS 14 Ad Tracking Notifications Are Set for Early Spring

February 2, 2021
Google apps will no longer use the Apple IDFA or any other information that falls under the new privacy terms for ad tracking, which it says relieves it from having to present users with an opt-in pop-up. Read More
Female hand holding cellphone with starting page of Facebook showing plans to preempt ad tracking notification and Apple IDFA
Data PrivacyNews

In Response To Apple IDFA, Facebook Plans To Have Its Own Ad Tracking Notification

February 10, 2021
The new Apple IDFA terms will soon require apps that use ad tracking to obtain consent via a pop-up. Facebook is pre-empting it with their own pop-up that tries to convince the user to opt in. Read More
Woman hand holding iPhone with home screen showing new IOS 14 privacy feature for ad tracking
Data PrivacyNews

iOS 14 Privacy Feature to Be Delayed; Apple’s Ad Tracking Policy Gets Grace Period as Big Marketers Push Back

September 10, 2020
While Apple does not appear to be backing down on any of its iOS 14 privacy features, it has relented somewhat in the face of pressure from some of the giants of the ad tracking industry. Read More
Young man holding up smartphone with Google logo showing ad tracking on Android
Data PrivacyNews

New noyb Complaint Takes On Android Ad Tracking; Privacy Group Compares Google’s AAID to Apple’s IDFA

April 12, 2021
The unique device identifier that Apple uses for personalized ad tracking, the IDFA, has been in the news lately. You may soon be hearing just as much about Google's equivalent for Android, the AAID. Read More
Online targeting ads on phone showing IAB TCF issues with GDPR for ad tracking
Data ProtectionNews

Widely Used IAB TCF Ad Tracking Consent Framework May Not Meet GDPR Standards

October 30, 2020
The IAB TCF was one of the first ad tracking standards to ensure compliance with GDPR terms. There's just one small problem; it may not actually comport with the relevant data protection rules. Read More

Latest

Clubhouse application on mobile phone screen showing threat of data scraping

Clubhouse Joins Facebook and LinkedIn as Target of Data Scraping; Cumulative One Billion User Profiles Have Been Leaked

Three men in bar with smartphones in hands showing challenges with DevSecOps

Developers, Security and Operations Walk into a Bar…

SAP system on virtual screen showing cyber attack on security vulnerabilities

Hackers Exploit Known Sap Security Vulnerabilities With a Typical Cyber Attack Succeeding In Record Time

Engineer checking intelligent factory showing state of IoT security

New Tripwire Survey: IoT Security Still in Shambles, Most Security Pros Struggling To Make Devices Fit Safely Into Business Networks

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