New iOS 14 operating system will not only allow Apple users to selectively disable ad tracking in apps but also introduce a suite of new enhanced privacy features. Read More
Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement. Read More
While Apple does not appear to be backing down on any of its iOS 14 privacy features, it has relented somewhat in the face of pressure from some of the giants of the ad tracking industry. Read More
