New Verizon rewards program will give you coffee, music and rides in exchange for your behavioral data for targeted ads. What's the price for your privacy?
Google Chrome's new privacy tools for controlling online tracking and Brave's new model for sharing 70% of ad revenues with users are raising concerns for ad platforms.
With Quantcast tracking nearly 100 million websites, it’s no surprise that Adtech giants are facing GDPR regulatory scrutiny on breach of privacy based on the way they process and aggregate personal data about users.
Instead of sending personally identifiable information directly to advertisers, Google is allegedly using hidden web tracking pages to keep its online advertising profitable.
Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.
Apple may just have found the solution to counter Google by focusing on Apple's privacy commitment to their customers, especially in online advertising.
Mobile app makers can now use uninstall tracking software to inundate ex-users with advertising designed to win them back. Can app developers continue to use customer data for any purpose which fits their business model – even after users have deleted the mobile app?
Attackers are combining DDoS attacks and "click fraud" in new email extortion scams that target publishers with websites monetized through Google AdSense program.
Facebook CRO David Fischer declared that ad-supported services were "under assault" due to Apple privacy changes and that platforms depending on advertising revenue would be disproportionately damaged.
Facebook has filed a lawsuit in a federal court in California against a software engineer who developed ad cloaking software...