Telcos have their sights set on mining the rich data they gather from customers in order to increase revenues gathered by selling that data to media buyers. However, it’s an approach that they need to consider carefully. Increased regulation and scrutiny by authorities means that they can no longer simply use (or sell) consumer data in any way they see fit.
Apple may just have found the solution to counter Google by focusing on Apple's privacy commitment to their customers, especially in online advertising.
Behavioral targeting relies on a host of third parties in a highly complex, dynamic environment. Is your digital marketing ready for compliance with GDPR?
New Verizon rewards program will give you coffee, music and rides in exchange for your behavioral data for targeted ads. What's the price for your privacy?
Mozilla's first-ever Internet Health Report highlights the key challenges affecting the creation of an open, safe and accessible Internet – Big Tech’s growing power, the collapse of privacy especially with IoT security, and the spread of fake news. All of these challenges point to deeper problems with the Internet.
Mobile app makers can now use uninstall tracking software to inundate ex-users with advertising designed to win them back. Can app developers continue to use customer data for any purpose which fits their business model – even after users have deleted the mobile app?
LinkedIn accused of gathering 18 million email addresses of non-users and using those addresses for targeted Facebook advertising. And the Irish Data Protection Commissioner got a bit irate – and rightly so.
Surveillance capitalism as a revenue model through the observation and recording of as much personal data as possible to create highly effective targeted advertisements is growing unchecked. Can regulation level the playing field?
In the Alphabet annual report for 2018, Google’s parent company provided additional guidance on how their privacy practices could impact the company’s overall business model, and hence, its ability to churn out billions of dollars of revenue each quarter.
The next time you’re tempted to click on an online ad, think again. New malvertising attacks use polyglot images to run code for ad fraud, showing the growing sophistication for malvertising ad fraud.