Apple is expanding its advertising business even as it puts unprecedented restrictions on publishers with the rollout of its App Tracking Transparency.
Apple App Tracking Transparency Framework Faces Antitrust Investigation in Poland; Regulator Examining Connection to Apple Search Ads
Polish antitrust investigation is interested in Apple's plans for its own limited targeted advertising product, but apparently will also be examining the real world effectiveness of the App Tracking Transparency framework.
Chinese Apps Subject to Apple’s New App Tracking Rules, At Least for Now; Controversial CAID Workaround Falls Apart After Bans
An attempt by major Chinese tech firms to circumvent Apple's new app tracking rules appears to have been shuttered. Apple sent a clear message to developers in the Chinese apps market that there would be no exemptions from its global rules.
Leading Investment Analyst Thinks Apple Is Moving Into Mobile Advertising; App Tracking Transparency Framework May Be “Cover” for Search Product
Apple's recent privacy campaign, which has essentially alienated the mobile advertising industry by crippling app tracking, is ostensibly about putting the consumer first. That may not be the company’s endgame.
Germany has opened an antitrust probe into Apple’s App Tracking Transparency framework. This follows a probe initiated by Poland in late 2021, and the expression of concerns along similar lines by both France and the UK.
Class action data privacy lawsuit claims that Google app tracking continues to record user activity on hundreds of thousands of mobile apps despite users applying the recommended settings.
Following a recent antitrust complaint in France, Apple's new App Tracking Transparency framework is facing a similar challenge in Germany from a coalition of industry associations.
Echoing Facebook’s Late 2020 Media Blitz, Small Businesses Complain of Steep Personal Costs From Apple’s Privacy Changes
The complaints of some small businesses are providing at least some validity to Facebook’s claims that Apple's privacy changes disproportionately hurt small businesses.
Scrambling to find a way around Apple's new app tracking rules, publishers have come up with a server-to-server fingerprinting technique that is able to fly below the radar.
Investigation Finds Apple App Tracking Rules May Be Ineffective; IDFA Blocked, but Apps Frequently Access Other Identifiers
Apple's new app tracking rules are supposed to guarantee that users know when they are being identified and tracked. A new study finds that iPhone apps are continuing to find ways to profile and follow users even after they choose to opt out.