With data privacy laws becoming a focus for many global and U.S. state governments in 2019, this year will prove to be challenging for companies as they attempt to comply with the many regulations pertaining to the personal data of customers.
Facebook thinks CCPA does not apply to them as businesses can install their web tracking system Pixel for free and pay only to deliver targeted ads based on the information they harvest.
117 GDPR omnibus laws, 28 CCPA sectoral laws and more amendments coming up for the CCPA and LGDP, how do you keep your privacy program afloat?
As part of its CCPA compliance efforts, Google has recently announced that they will block personalized ads by giving customers the right to opt-out of personal data collection.
Facebook, Google and other tech industry giants are searching for adtech exemption to weaken CCPA which provisions could stop them from selling targeted ads and potentially charging users for consumed content.
While businesses are tirelessly preparing for CCPA, the Californians for Consumer Privacy is busy with a new ballot initiative, CPREA, that would amend CCPA and shift the privacy landscape in California.
Ensuring data privacy and compliance with regulations like the CCPA involves layered, complex challenges for any business especially in the age of COVID-19.
Companies need a pragmatic picture of the costs and benefits that GDPR and CCPA compliance represents so that they can make the best decision for their business.