A new study reveals that the more humanlike a virtual assistant appears to be, the more consumer trust is placed in the device, which raises fresh concerns around Big Tech and data protection.
The 21st of June 2017 saw UK’s Queen Elizabeth give what is generally known as ‘The Queen’s Speech’ in which Her Majesty gave some insights into just how seriously the UK government is taking issues of online privacy and data protection.
Apple may just have found the solution to counter Google by focusing on Apple's privacy commitment to their customers, especially in online advertising.
Apple has been promoting itself as a champion of consumer privacy but given it's commercial relationship with Google and recent moves in Russia and China, just how committed, really, is Apple to the concept of consumer privacy?
Recent APAC survey reveals that most consumers feel business or government is more responsible for personal data security, and nearly all will sacrifice it for convenience and features.