Consumer sentiment around marketing data collection varies. It’s therefore imperative for businesses that deal with customer data to do so with the utmost respect, caution, and strict adherence to their consumers’ preferences and in compliance with privacy laws.
CaCPA, going into effect January 2020, has triggered many organizations to look for reliable data partners to protect consumer privacy. What are the criteria when searching for these colocation partners?
Thoughtful regulatory framework combined with industry led initiatives will give consumers transparency and control, while enabling businesses to bring new products and services to market without excessive fear around unclear or overbearing regulations.
Privacy is no longer a “nice to have.” And today’s focus on the ethics around privacy is much more than a cultural moment, it’s a moment for businesses to grasp and use to lead.
Despite the cookie banners (and the cryptic explanations for how data is used), more than half of respondents in a consumer privacy study say there’s no transparency into data practices, and 64% say they believe that they have no control.
Google's bid to get rid of a class action lawsuit involving its "Incognito Mode" took a serious blow in a California court, as a judge denied the company's request for a summary judgment and said that the consumer privacy concerns raised by the company's data handling were fit for trial.
New research provides evidence we’re entering the Great Privacy Awakening. In the absence of a federal law, consumers are taking action: From using ad-blockers, and deleting their browser history to using their privacy rights and requesting their data be deleted.
Internet Society's Online Trust Alliance report shows only 30% of U.S. presidential candidates made the Honor Roll in audit which focused on three main areas – consumer privacy, website security and consumer protection.
The combination of brands being held accountable for violating consumer privacy laws, the roster of new – and varying – US privacy laws set to take place in 2023, and consumers themselves increasingly opting out of sharing their personal data is amounting to something of a rising tide in terms of consumer privacy.
Product developers always face the challenge of creating a pleasing user experience without increasing legal risk, how can companies find a balance between them?