The combination of brands being held accountable for violating consumer privacy laws, the roster of new – and varying – US privacy laws set to take place in 2023, and consumers themselves increasingly opting out of sharing their personal data is amounting to something of a rising tide in terms of consumer privacy.
New research provides evidence we’re entering the Great Privacy Awakening. In the absence of a federal law, consumers are taking action: From using ad-blockers, and deleting their browser history to using their privacy rights and requesting their data be deleted.
Consumer sentiment around marketing data collection varies. It’s therefore imperative for businesses that deal with customer data to do so with the utmost respect, caution, and strict adherence to their consumers’ preferences and in compliance with privacy laws.
Google's bid to get rid of a class action lawsuit involving its "Incognito Mode" took a serious blow in a California court, as a judge denied the company's request for a summary judgment and said that the consumer privacy concerns raised by the company's data handling were fit for trial.
Annual Cisco Consumer Privacy Survey, a study including the opinions of over 2,600 respondents of varying demographics in 12 countries, indicates that consumer awareness of data privacy rights is continuing to grow and that AI has some work to do to earn public trust.
The consumer privacy lawsuit alleged that Oracle made $42.5 billion annually by surreptitiously creating "dossiers" on millions of people that it sold off to both private and government parties.
An ongoing Texas investigation is specifically examining whether driver data collected by modern smart vehicles is being misused under the terms of a variety of state laws. The investigation is also looking at potential violations of federal law in the area of consumer privacy.
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