The main issues surrounding data management and consumer privacy will only accelerate as we move forward into the final months of the year. Here are three major trends and events to look out for.
The EU and US have reached an agreement in principle on a Privacy Shield replacement, but details of the data transfer deal are not yet available to the public.
It appears that for some, including the biggest names in tech, the possibility of pulling out of Europe over the new Schrems data transfer requirements is not entirely off the table.
The immediate order to cease use of Google Analytics pertains to a particular French website that was the subject of a GDPR complaint over data transfers, but signs show it expanding to the rest of the EU before long.
A recent decision by the European Commission has granted the UK the "adequacy" status needed for international data transfers to be considered legal under the terms of the GDPR.
A new record for GDPR fines has been set as the European Data Protection Board (EDPB) is requiring Meta to pay $1.3 billion for its international data transfers related to the dissolution of the Privacy Shield framework.
GDPR complaint points out that Fitbit forces EU users to accept international data transfers as a requirement to use the service, something that may not meet regulatory standards for free and informed consent.