Behavioral targeting relies on a host of third parties in a highly complex, dynamic environment. Is your digital marketing ready for compliance with GDPR?
According to a new survey conducted by the IAPP and EY, Global 500 companies will spend a combined $7.8 billion over the next year on GDPR compliance. Those escalating compliance costs will mostly result from new hiring, as corporations race to catch up with changes to privacy laws.
The features that make blockchain so attractive to enterprises are also the very features that could lead to headaches like “blockchain privacy poisoning", which Gartner has named as one of the biggest risks facing organizations over the next few years.
Out of all six legal bases for processing offered by the GDPR, consent and legitimate interests are the legal bases most likely to be relied upon to justify direct marketing. Where the direct marketing involves electronic communications, however, is where things get muddy.
Recently released IAPP-EY Annual Privacy Governance Report 2017 shows that privacy governance is outpacing data breach reporting as a board-level concern.
UK Google users are set to lose the protections they had received from the GDPR given that the country has embarked on an exit from the EU, where the law is applicable.
Rather than just staying compliant with GDPR, companies should instead implement stronger security protocols, abandon old business practices and take on new way of doing business that embraces data privacy.
While the practical interpretation and implementation of the GDPR has been heavily discussed, it is sometimes overlooked that the GDPR itself offers solutions to handle the legal uncertainty: Codes of Conduct and Certifications.
The General Data Protection Regulation is the first comprehensive overhaul of European Union data protection rules in 20 years. This two-part article will examine the GDPR’s impact on businesses in Asia, with a focus on territorial scope, controller and processor obligations, and international data transfers.
This article is based on a presentation made during the Data Privacy Asia 2016 conference held on 9-11 November 2016. The new EU General Data Protection Regulation aims to implement uniform data protection rules within the EU, boost the Digital Single Market and increase cooperation across its member states. The current rules have been sharpened to provide more enforcement teeth with penalties up to 4% of annual global turnover or EUR 20 million for firms in breach with the GDPR. In this article Héloïse Bock, a Partner at Arendt & Medernach, a law firm located in Luxembourg, examines the core principles and applicability of the GDPR, and discusses what companies in Asia must do to avoid missteps.