The day is fast approaching when Google drops support for third party cookies on Chrome. Will these changes to the way users are tracked finally bring about the end of ad fraud?
Google Provides More Details on Life After Cookies for Interest-Based Advertising: “Privacy First” FLoC Initiative Replaces Device Identifiers With Cohort IDs
Interest-based advertising is a critical component of Google's revenue. The company has stepped up testing of its FLoC initiative, which it calls a "privacy first" approach to targeted advertising.