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FLoC

Google logo on a computer running Chrome browser showing FLoC proposal for interest-based advertising as part of Privacy First initiative
Data PrivacyNews

Google Provides More Details on Life After Cookies for Interest-Based Advertising: “Privacy First” FLoC Initiative Replaces Device Identifiers With Cohort IDs

March 24, 2021
Interest-based advertising is a critical component of Google's revenue. The company has stepped up testing of its FLoC initiative, which it calls a "privacy first" approach to targeted advertising.
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Closeup of female hands holding smartphone with shopping ad showing ad fraud
Cyber SecurityInsights

Can Google’s Changes To Tracking Get Rid Of Ad Fraud?

July 5, 2021
The day is fast approaching when Google drops support for third party cookies on Chrome. Will these changes to the way users are tracked finally bring about the end of ad fraud?
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Latest

Hands on keyboard showing Line messaging app data breach

Data Breach on the Largest Japanese Messaging App Line Leaks 440K Records

Brain on technology background showing generative AI and AI ethics

Moral Machines: The Importance of Ethics in Generative AI

Man in dark hoodie touching virtual lock showing third-party data breach

Dollar Tree Third-Party Data Breach Exposes Sensitive Data of Nearly 2 Million Employees

Hacker working at night showing hacker groups infiltrated nuclear site

Senior Staff at Sellafield Nuclear Site Accused of Covering up Breaches by Hacker Groups Dating Back to at Least 2015

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