Google’s new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users’ privacy when they browsing the web.
Instead of sending personally identifiable information directly to advertisers, Google is allegedly using hidden web tracking pages to keep its online advertising profitable.
Google recently won the court case over not applying ‘right to be forgotten’ rules globally. It defended the policy as a way to balance the right to personal privacy and the right to freedom of information.
Google has recently come up with a new term “helpful home” which is defined to respect consumer privacy while having the benefits of smart home devices to make your life easier.
Google’s Acquisition of Fitbit may have privacy implications if they combine the health and fitness data with what they know about users from search and other Google services.
Google is attempting to acquire access to over 50 million healthcare data in 21 different states, all without the consent of patients, doctors or other healthcare professionals.
Google Ads to stop sharing user data with advertisers involving categories of websites users are visiting to stay compliant with the GDPR and protect its programmatic advertising platform.
Sharing of financial data in the Google-Citi deal quickly attracted the attention of consumers, lawmakers and regulators concerned about the potential privacy implications.