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Image of call center agent with a headset representing the issues for direct marketing in Hong Kong
Data PrivacyInsights

Direct Marketing in Hong Kong: A Summary of Key Privacy Issues

July 23, 2016
The use and disclosure of personal data for direct marketing purposes is strictly regulated in Hong Kong with more severe consequences for non-compliance than other breaches of Hong Kong privacy law, and is often found to be significantly more onerous than in other jurisdictions. This article summarises some of the key elements of Hong Kong’s direct marketing regime.
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Image of Thailand skyline representing the impact of electronic marketing with the new computer crime act
Data PrivacyInsights

Electronic Marketing Under Thailand’s New Computer Crime Act

November 17, 2017
Thailand's new Computer Crime Act gets tough on electronic marketing and spammers will now face criminal charges and hefty penalties if found guilty.
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Image of man with laptop and email
Data ProtectionInsights

Direct Marketing Under the GDPR: Consent vs Legitimate Interests

May 25, 2018
Out of all six legal bases for processing offered by the GDPR, consent and legitimate interests are the legal bases most likely to be relied upon to justify direct marketing. Where the direct marketing involves electronic communications, however, is where things get muddy.
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Employees brainstorming in meeting showing the need for marketers to know about cybersecurity and work with IT team
Cyber SecurityInsights

What Marketers Need to Know About Cybersecurity

June 5, 2019
As more and more marketers leverage on customer data to build target consumer base, it’s time for CMOs and marketing teams to get to know cybersecurity and focus on cyber risks too.
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Latest

Developers typing on keyboards while writing code showing API security and cybersecurity incidents

Cybersecurity Incidents From Poor API Security Cost Businesses $75 Billion Annually

Robot toys gather around a laptop showing Russian botnet for proxy service

International Law Enforcement Partnership Takes Down Russian Botnet; Illicit Proxy Service Had Been Selling Hacked IP Addresses

Team discussing cybersecurity strategy in front of laptops

Can Your Cybersecurity Strategy Stop a Determined Attacker?

Close up of cyber criminal hacking and cyber attacks

67% Of Businesses Suffer Repeat Cyber Attacks Within 12 Months After the First Data Breach

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