Study finds RTB adtech systems share online behavior data 294 billion times per day in the U.S. and 197 billion times per day in Europe. Average internet user in the US is exposed 747 times each day; in Europe it is 376 times per day.
Study found that four of ten employees engaged in risky online behavior to avoid the stress caused by complex authentication requirements. Login challenges forced employees to cross the line between work and personal life.
Privacy awareness is now more common than not, with 60% of consumers reporting that they are concerned. While consumers are very much aware of how companies track their online behavior at this point, 34% say that they feel "overwhelmed" in trying to manage it.
