Research shows most Americans not only becoming concerned and confused but also feeling a lack of control over personal data collection and data privacy in the modern digital economy.
With collection of personal data getting harder under legislations like GDPR and CCPA, ensuring adequate data protection will be the driving factor of success for organizations of the future.
Tinder, Grindr and OKCupid were among the dating apps found to funnel sensitive personal data like gender, age, IP address and GPS location to major advertising and behavior analytics platforms.
Awareness of Americans on the collection, use and sale of their personal data is becoming mainstream and public attitudes are shifting strongly in the other direction.
Almost 30 million website owners choose Google Analytics to gather data about their visitors. But even if you trust Google’s data privacy policies, Google Analytics still may not be the best option.
Zhenhua data leak reveals that the firm with links to the Chinese military has scraped the personal data of at least 2.4 million targeted subjects, including national leaders, celebrities, and politically exposed persons.
Using a people-centric approach to data privacy management can significantly reduce the costs associated with privacy compliance, and help organizations accelerate efficiency and speed to avoid regulatory penalties.
