New proposed privacy bill to impose penalties of up to 4% of a company’s annual revenue for first-time privacy violations and potential jail time for senior executives who lie about them.
A new proposed privacy bill, The Banning Surveillance Advertising Act, would restrict ad targeting to context and to generalized location data that goes no further than the city level.
The ADPPA is the first nationwide US privacy bill that stands a chance of being legislated and changing the face of the entire US privacy landscape. There is a general consensus that the proposed data minimization guidelines could significantly reshape the processes and procedures businesses will utilize to collect consumer data.
