Apple's privacy rules will still block developers from the convenience of using each device's unique identifying number without permission, but it appears a number of anonymized device-level "signals" will now be fair game for ad tracking purposes.
Privacy rules do for enterprise what enterprise won’t do for itself. Asking Big Tech to take the high road even when it hurts their profits is like asking dental patients to pull their own teeth. As long as policymakers delay robust data regulations, there aren’t any rules for Big Tech to break.
Though circumventing Apple’s new privacy rules with fingerprinting techniques can get one banned from the app store, major Chinese tech companies appear to be discussing just that out in the open.
Snapchat has explored plans to skirt Apple's new privacy rules and continue tracking users, making use of banned device fingerprinting techniques rather than the IDFA identification number.
The controversial warrantless surveillance program enacted under Section 702 of the FISA Amendments Act will go on with some alterations to privacy rules, according to a FISA court ruling.
The UK is now firming up what its data handling and privacy rules will look like post-Brexit. The lead item is an announcement of partnerships with countries that have lost "trusted partner" status in the EU, most notably the United States.
Proposed new features and app concepts are reportedly being nixed solely because of fears they will violate Apple’s privacy rules. Examples include scrapped plan to allow voice purchases via Siri.
YouTube’s new privacy rules to meet COPPA compliance will require YouTuber to assign each new piece of content on the platform as being ‘for children’ or ‘not for children’.
