Tracking

Invasion of Privacy: Tracking Your Online Behavior Across the Web

December 6, 2017

The new “Tracking the Trackers” report showed that 79% of all websites globally are secretly tracking your online behavior. Moreover, many are, in turn, forwarding your personal information to other companies. For many, the message is clear: it’s time to take back the web and end this widespread invasion of privacy.

Image of woman using mobile phone in front of laptop signifying anger over the breach of privacy by China Internet giants

Data Privacy News

Anger Over Alleged Breach of Privacy by China Internet Giants

January 15, 2018

Chinese Internet users have become much more vocal about what they perceive to be potential breach of privacy by China Internet Giants - Alibaba, Baidu and Tencent.

Image of man holding mobile phone with social fitness apps and looking at fitness wearable device and consideration for user privacy

Data Privacy News

Social Fitness Apps May Be More Harmful to User Privacy Than You Think

February 12, 2018

Social fitness apps such as Strava need to be doing more to enhance user privacy and safety. The recent snafu involving the disclosure of U.S. military personnel location data has increased awareness of the perils created by tracking apps. Learn more about how these apps are collecting data, and how they are using it.

Image of man sitting in a car holding a camera with zoom lens signifying the use of online behavioral tracking for spying on users

Data Privacy Insights

Online Behavioral Tracking: Who’s Spying on Your Every Move?

March 19, 2018

When consumers shop online many do not realize that they are not only handing over their hard-earned cash, there’s another transaction that is happening at the same time – online behavioral tracking. Data about you is being gathered, shared and analyzed to determine what you see and to shape your online experience.

Tailor taking measurements of jacket to fit businessman showing personalization

Data Privacy Insights

Why the Latest Facebook Alternative Won’t Bridge the Gap Between Personalization and Data Privacy

August 15, 2018

Personalization is driving dynamic, tailored experiences. The reliance on data raises data privacy concerns, and when new “zero-data” sharing social networks like Openbook pop up, questions over the use – and misuse – of data is inevitable.

Google sign on one of the Google buildings showing problem of filter bubble

Data Privacy News

New DuckDuckGo Study Highlights the Problem of the Google Filter Bubble

January 19, 2019

DuckDuckGo's recent study shows that Google users remain trapped within their own filter bubble, regardless of whether or not they are logged out of the Google search engine or browsing in “Incognito” mode.

Runner checking fitness tracker showing potential use of fitness tracker technology to defend against cyber attacks

Cyber Security Insights

Fitness Tracker Technology Could Be Used to Defend Against Cyber Attacks

May 29, 2019

Fitness devices like Fitbit may no longer be used just for tracking physical health. U.K. researchers are looking into using fitness tracker technology to make people more aware of potential cyber threats and encourage them to take proactive action.

Friends surfing internet in café showing new ad tracking solution from Apple to protect user privacy online

Data Privacy News

Apple to Launch New Ad Tracking Solution to Protect User Privacy

June 5, 2019

Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.

Man using tablet with app icons showing Facebook’s new plan to track app usage through Study app

Data Privacy News

Facebook Launches New Plan to Track App Usage Amidst Ongoing Privacy Concerns

July 2, 2019

Facebook’s new market research Study app pays users to track app usage, is the tech giant learning from previous privacy mistakes or attracting further attention from legislators?

Data Privacy News

Allegations of Google’s Hidden Web Tracking Pages Raise New Privacy Concerns

September 19, 2019

Instead of sending personally identifiable information directly to advertisers, Google is allegedly using hidden web tracking pages to keep its online advertising profitable.