Instead of sending personally identifiable information directly to advertisers, Google is allegedly using hidden web tracking pages to keep its online advertising profitable.
Google's privacy sandbox proposal now plans to phase out third party cookies from the Chrome browser by 2022, and has laid out what is at least a theoretical roadmap to preserving the targeted ad industry without the major incursions into user privacy that are so common today.
South Korea uses mobile phone location data to track places where coronavirus patients had been and send text message warnings to individuals who are located in the exposed areas.
Social fitness apps such as Strava need to be doing more to enhance user privacy and safety. The recent snafu involving the disclosure of U.S. military personnel location data has increased awareness of the perils created by tracking apps. Learn more about how these apps are collecting data, and how they are using it.
Instead of using cookies, IAB Tech Lab is proposing web tracking technologies through one centralized token that follows users around the web to track browsing habits and privacy preferences.
Personalization is driving dynamic, tailored experiences. The reliance on data raises data privacy concerns, and when new “zero-data” sharing social networks like Openbook pop up, questions over the use – and misuse – of data is inevitable.
Facebook’s new market research Study app pays users to track app usage, is the tech giant learning from previous privacy mistakes or attracting further attention from legislators?
Chinese Internet users have become much more vocal about what they perceive to be potential breach of privacy by China Internet Giants - Alibaba, Baidu and Tencent.
Flaws in Safari’s Intelligent Tracking Prevention feature allow hackers to track users as they navigate the Internet and gain access to their cross-site browsing history.