Countries are working on contact tracing apps that have data safeguards built in to address privacy concerns while fighting against COVID-19. Can these apps really preserve privacy?
Instead of using cookies, IAB Tech Lab is proposing web tracking technologies through one centralized token that follows users around the web to track browsing habits and privacy preferences.
The new “Tracking the Trackers” report showed that 79% of all websites globally are secretly tracking your online behavior. Moreover, many are, in turn, forwarding your personal information to other companies. For many, the message is clear: it’s time to take back the web and end this widespread invasion of privacy.
In a recent case against Retina-X, FTC alleged the developer created monitoring apps that provide online and physical tracking of individuals which could also be used for illegal activities.
Majority of the respondents in Amnesty International survey indicated that privacy concerns have changed their online behavior as there's no control over how companies use their personal data.
Those little automated data tracking mechanisms are subject to special treatment, consent, opt in and opt out requirements. Have you properly accounted for cookies for GDPR and CCPA?
Recent New York Times report sheds light on how companies are using smartphone tracking technology to collect, analyze, and resell location data to advertisers and marketing technology.
Personalized marketing has been widely embraced by marketers. However, the trend is getting a privacy blowback as 91% of consumers believed that ads know too much about them.
Fitness devices like Fitbit may no longer be used just for tracking physical health. U.K. researchers are looking into using fitness tracker technology to make people more aware of potential cyber threats and encourage them to take proactive action.
While contact tracing apps in different countries are under various stages of deployment, there is an ongoing debate over the use of centralized vs. decentralized tracking in the app.