Tracking

When consumers shop online many do not realize that they are not only handing over their hard-earned cash, there’s another transaction that is happening at the same time – online behavioral tracking. Data about you is being gathered, shared and analyzed to determine what you see and to shape your online experience.

The new “Tracking the Trackers” report showed that 79% of all websites globally are secretly tracking your online behavior. Moreover, many are, in turn, forwarding your personal information to other companies. For many, the message is clear: it’s time to take back the web and end this widespread invasion of privacy.