Instead of using cookies, IAB Tech Lab is proposing web tracking technologies through one centralized token that follows users around the web to track browsing habits and privacy preferences.
In a recent case against Retina-X, FTC alleged the developer created monitoring apps that provide online and physical tracking of individuals which could also be used for illegal activities.
Personalized marketing has been widely embraced by marketers. However, the trend is getting a privacy blowback as 91% of consumers believed that ads know too much about them.
A location tracking cloud vulnerability was found on hundreds of smartwatch brands using Thinkrace platform which allows third parties to access the devices without any particular hacking skills.
Majority of the respondents in Amnesty International survey indicated that privacy concerns have changed their online behavior as there's no control over how companies use their personal data.
Recent New York Times report sheds light on how companies are using smartphone tracking technology to collect, analyze, and resell location data to advertisers and marketing technology.
Google's privacy sandbox proposal now plans to phase out third party cookies from the Chrome browser by 2022, and has laid out what is at least a theoretical roadmap to preserving the targeted ad industry without the major incursions into user privacy that are so common today.
Flaws in Safari’s Intelligent Tracking Prevention feature allow hackers to track users as they navigate the Internet and gain access to their cross-site browsing history.