Instead of using cookies, IAB Tech Lab is proposing web tracking technologies through one centralized token that follows users around the web to track browsing habits and privacy preferences.
A location tracking cloud vulnerability was found on hundreds of smartwatch brands using Thinkrace platform which allows third parties to access the devices without any particular hacking skills.
Apple has released a major update for its Safari's Intelligent Tracking Prevention (ITP) which blocks all third-party cookies by default for all Safari users.
The drama playing out between Apple and Google over ITP is a great example of the importance of taking a measured and industry-wide approach to evolving solutions for online privacy.
Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.
Facebook’s new market research Study app pays users to track app usage, is the tech giant learning from previous privacy mistakes or attracting further attention from legislators?
Majority of the respondents in Amnesty International survey indicated that privacy concerns have changed their online behavior as there's no control over how companies use their personal data.
Those little automated data tracking mechanisms are subject to special treatment, consent, opt in and opt out requirements. Have you properly accounted for cookies for GDPR and CCPA?
In a recent case against Retina-X, FTC alleged the developer created monitoring apps that provide online and physical tracking of individuals which could also be used for illegal activities.
Chinese Internet users have become much more vocal about what they perceive to be potential breach of privacy by China Internet Giants - Alibaba, Baidu and Tencent.
