Fitness devices like Fitbit may no longer be used just for tracking physical health. U.K. researchers are looking into using fitness tracker technology to make people more aware of potential cyber threats and encourage them to take proactive action.
Personalized marketing has been widely embraced by marketers. However, the trend is getting a privacy blowback as 91% of consumers believed that ads know too much about them.
The new “Tracking the Trackers” report showed that 79% of all websites globally are secretly tracking your online behavior. Moreover, many are, in turn, forwarding your personal information to other companies. For many, the message is clear: it’s time to take back the web and end this widespread invasion of privacy.
Personalization is driving dynamic, tailored experiences. The reliance on data raises data privacy concerns, and when new “zero-data” sharing social networks like Openbook pop up, questions over the use – and misuse – of data is inevitable.
Social fitness apps such as Strava need to be doing more to enhance user privacy and safety. The recent snafu involving the disclosure of U.S. military personnel location data has increased awareness of the perils created by tracking apps. Learn more about how these apps are collecting data, and how they are using it.
The drama playing out between Apple and Google over ITP is a great example of the importance of taking a measured and industry-wide approach to evolving solutions for online privacy.
A location tracking cloud vulnerability was found on hundreds of smartwatch brands using Thinkrace platform which allows third parties to access the devices without any particular hacking skills.
Apple's new ad tracking solution “Privacy Preserving Ad Click Attribution”, available on the Safari browser by end 2019, will protect user privacy while still giving advertisers enough information to judge effectiveness of an advertisement.
Flaws in Safari’s Intelligent Tracking Prevention feature allow hackers to track users as they navigate the Internet and gain access to their cross-site browsing history.
Recent New York Times report sheds light on how companies are using smartphone tracking technology to collect, analyze, and resell location data to advertisers and marketing technology.