Running businessman showing challenges of remote working

Pocket Guide for Remote Marketing Managers

Remote working is now the real deal.

Businesses are now slowly adapting to mobile working arrangements. It is true that it still has its share of challenges, but overlooking those challenges, businesses are also looking at a few cost-cuts.

No more real estate rents, electricity bills, transportation reimbursements, or workspace management fees have made corporates incline towards adopting this work arrangement for a lot longer. While the stakeholders think of it as a great idea, managers are finding it a little hard to manage their teams.

It is becoming a task for marketing managers to keep the creativity of their team intact. Remote working makes it difficult for them to ensure timings of employees, juggle multiple projects, and even ensure employee productivity.

To help you tackle all these challenges and more, here is a little pocket guide that can be your bible to making remote working an effective form of work.

Get yourself a time tracker

If employee timings and monitoring their work-hours is what keeps you awake at night, consider a time keeping app. This time tracker will help you effectively and accurately track the time that your employees are starting at or when they are logging off.

Another use of your time tracker will be to figure out how long a certain project takes to complete or how long your employees are spending on a particular website or an app. This will help you delegate the work easily to your employees.

Establish goal-first approach

When you have your creative team working from different corners of the world, you want to ensure that there is at least some sort of consistency. You might be juggling between various projects and trying to understand several other assets. But make sure you are leading your team to the goal-first approach.

Your team needs to learn how to prioritize their work. This needs an effective marketing strategy. The more you work on your strategy, the better results you can expect.

Keep consistent virtual meetings

One thing that the team misses is the random breaks. Traditional office breaks mainly consisted of bonding, brainstorming, or simply working on the ideas in an informal manner. This helped your team to gain better perspectives and enjoy little pieces of information that they gathered from here and there.

When you are working remotely, try to bring that vibe back to the office. You can host small virtual breaks for employees to indulge in informal conversations over coffee or discuss ideas to move forward with certain projects, etc.

Build roadmaps

The only thing that ambiguity can lead you to is chaos. Thus, you need a well-defined and documented plan to make sure you are not losing track of projects, targets, and work. Make sure everything is readily available to employees, ranging from plans and workflows to templates.

You can make use of a software if the need be but make sure that you have visuals of cross-team roadmaps and calendars. This will make it a lot easier for you to see who’s accountable for what. Update them daily as and when the need arises.

Encourage positivity

Mundane. Monotonous. Boring. These are the terms that most of the remote marketing employees tend to use. Sitting in the same chair, the same surroundings all alone can often get a lot to handle alone. This is where you yourself need to step up and try to spread positivity.

You can start by indulging in small talk with your employees to get to know them more and understand what they are going through. Exude a positive attitude when interacting with your workforce.


Mobile working can certainly get monotonous and a little difficult to handle. But with the right attitude, mindset, and tools, these challenges can be tackled.


Staff Writer at CPO Magazine