Group of developers working

What is Magento Development?

Along with the rapid development of e-commerce, new systems dedicated to building online stores are constantly popping up. One of the most frequently recommended is Magento. What is Magento development and how can you use it to build your own e-commerce platform?

What is Magento?

Magento is a platform dedicated to e-commerce, based on an open source technology. It provides online store creators with flexible solutions regarding shopping cart system, design and other functionalities. Moreover, it provides e-commerce marketers with tools for search engine optimization and content management. It can be successfully used in both B2B and B2C e-commerce businesses.

Magento is mainly recommended for newly launched shops, as it offers great opportunities for scalability. With this platform even a basic store, offering only a few products, can be flexibly transformed into a website with thousands of items. If you’re at the beginning of your e-commerce journey, this is a great convenience as you won’t need to switch platforms each time your store needs to grow. Magento-powered online stores are also highly appreciated by customers. Shops created with this platform create a positive consumer experience with intuitive design and a number of functions.

Although Magento can be successfully used by a person who isn’t experienced in programming, to fully explore its potential it might be a good idea to find an experienced partner. They may support you on implementation and ensure the right website structure before you start. To learn more about how you can use Magento in your project, you can contact the Magento development company. They will provide you with more information and be able to answer all of your questions.

The benefits of using Magento

Of course, Magento provides their users with a number of benefits. First of all, it’s accessible, uncomplicated to install and easy to configure with plug-ins or layouts of your choice, even by non-experienced people. It is also easy to introduce various discounts and promotions to the offer, and managing the store is highly intuitive. It also provides more than 50 payment gateways, making it very convenient. Moreover, due to its underlying technology it also offers great flexibility and scalability.

One of the major reasons to use Magento is that it can be successfully implemented and configured by someone who is not a developer. It is equipped with a number of layouts, plug-ins and themes that make creating an online store easy, even for beginners. However, to upgrade Magento with more advanced features and functionalities, it might be necessary to perform more programming work. In such cases, assistance from an experienced developer is probably a must, as such a job often requires a deep understanding of Magento and following industry best practices.

Magento developers can assist you with installation and configuration, building themes, configuring gateways, integrating Magento with other systems (like CRM), optimizing the load speed, performing audits of existing stores and more.

Why to hire Magento developers

Professional Magento developers can provide you with the advice that will ensure your company’s growth. E-commerce success is mostly about the efficiency of the platform, as it has a huge impact on the customer experience. Developers can assist you not only in designing, but also optimizing the store to fulfill its true potential.

First of all, Magento developers will surely take care of your page speed. Long wait times make customers impatient, thus increasing the bounce rate and decreasing the conversion rate. An experienced developer will help you manage the servers to handle the traffic. They may also detect potential issues, foresee risks that may appear in the future and react quickly to respond to breakdowns. To sum up, having such support from a trustworthy partner may turn out to be a great investment.

There are a number of Magento developers to choose from. If you want to build a professional store from scratch, you may even need to hire a team of web designers, testers, UX specialists and of course programmers. Front-end Magento developers will help create an eye-catching design, and back-end developers will support you in creating functionalities and features. However, to implement minor changes, hiring an experienced freelancer might be enough. Before you make your final choice, carefully analyze and consider your technology and business needs to make sure you receive exactly the relevant support you require.

 

Staff Writer at CPO Magazine