The principle of programmatic advertising is at the heart of the case filed by Brave since 2018 where practice of real time bidding is alleged to have broken the data protection law.
EU Policy Correspondent at CPO Magazine
Jennifer Baker has been a journalist for almost 20 years, the last 8+ focussing on EU tech policy. She is a campaigning reporter on digital civil liberties, in particular the right to privacy and online freedom of expression. A recognised expert on data protection, she has spoken at the Global Privacy Summit, given evidence to European Parliament groups and last year was named by Onalytica as one of the world’s top 100 influencers on data protection.
With the recent major GDPR cases on Facebook and Google, DPOs at smaller companies are getting worried and challenged in ensuring terms and conditions and privacy notices are not mixed up.
Personal data protection is a fundamental EU right and is not negotiable in trade deals, The European Commission has provided four conditions for international data flows to comply with the GDPR. Yet, there is a “get out of jail free card,” allowing restrictions to be reviewed and accorded "sympathetic" consideration.
Less than 100 days to go, and so far only two European countries have adapted their laws to be ready for GDPR. While the GDPR aims to harmonize rules across the European Union and to benefit companies to deal with just one law, many member states are eyeing possible exemptions as they change their national laws.
Overhaul of UK data protection law to align with the EU GDPR necessary for free data flow but adequacy questions remain unanswered as GDPR deadline looms.
Estonia takes over presidency of EU and hosts major Digital Single Market conference on free movement of data, touching on data flow and data localization.
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