Some ad tech vendors appear to be engaging in a form GDPR consent string fraud by knowingly tampering with the consent information found in a publisher’s consent string, in order to give them the ability to deliver personalized ads.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
New ‘European cloud’ project Gaia-X will provide a platform for businesses to search for data storage providers that comply with Europe's data protection laws.
Privacy and cybersecurity professionals, the countdown is on. New omnibus privacy laws will go into effect in California and Virginia on January 1, 2023, creating a slew of updated regulatory requirements for businesses.
As more CPOs need to interact with security, they need the right skills to integrate security into the privacy strategy and compliance with regulations.
Comprehensive mandates like the California Privacy Rights Act (CPRA) require extensive preparation—those with processes in place before it arrives will manage it best, and perhaps even derive benefits from it.
Data privacy is an issue that draws attention from every corner of American society. There are consumers on the one hand, who are fiercely protective of their digital rights, and the big tech and advertising giants on the other, wielding their massive influence at the expense of ordinary citizens.
Be vigilant when you engage with third party service providers. Ultimately it is your responsibility under the GDPR when cyber attacks and data breaches occur, not solely your service providers.
A statement from Danske Bank indicates that the GDPR violations are tied to an inability to build data deletion functionality into its complex interlocked IT systems despite beginning efforts in 2016.
Since June 1, eight U.S. states have either amended or enacted tougher new data breach notification laws requiring notification anywhere between 30 to 60 days. While still a far cry from the 72 hours required under the European GDPR, tougher notification laws will no doubt be adopted around the world.
Privacy act draft proposes a maximum penalty of the greater of $50 million, three times the value of any benefit obtained through the misuse of information stolen in data breaches, or 30% of the company's annual domestic turnover.










