Identity theft is a frighteningly real concern during the holiday season as consumers shop more and cyber criminals get busy. Companies that proactively offer identity protection to cushion the full impact of a data breach on customers that are victimized will reap benefits of trust and loyalty from their customers.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
An effective privacy training program can help businesses get through CCPA compliance efficiently and prepare them in managing the rapidly changing and complex regulatory landscape.
Washington is the latest state in which Google has settled a location tracking lawsuit, adding to a list that has cost it a little over half a billion dollars to date. Lawsuits date back to a 2018 probe that found Google apps and services were continuing to track and log data even after users had changed privacy settings.
Recent study shows that 72% of U.S. small businesses support improvements to privacy regulations yet 52% also believe that there will be a negative impact to their business. And only 15% believe that policy makers will pass regulations that do not adversely affect small businesses.
Some ad tech vendors appear to be engaging in a form GDPR consent string fraud by knowingly tampering with the consent information found in a publisher’s consent string, in order to give them the ability to deliver personalized ads.
While the practical interpretation and implementation of the GDPR has been heavily discussed, it is sometimes overlooked that the GDPR itself offers solutions to handle the legal uncertainty: Codes of Conduct and Certifications.
Experian’s data broking department providing marketing analytics is in trouble with the UK ICO, requiring it to make major changes to its direct marketing services.
Having the right security tools will effectively reduce the compliance costs in meeting regulatory requirements and provide better data visibility for companies.
Data subject rights are being expanded under the EU General Data Protection Regulation (GDPR), impacting the business processes of data controllers and processors. With the increased complexities that lie in within each distinct right, a variety of new issues will need to be considered.
TikTok is currently working on opening the first of its European data centers in Dublin, as it faces the prospect of a ban if it does not come into compliance with EU rules under the Digital Services Act (DSA).









