Recent APAC survey reveals that most consumers feel business or government is more responsible for personal data security, and nearly all will sacrifice it for convenience and features.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
Max Schrems, chairperson of noyb, has directed his organization to file over 100 privacy complaints against major businesses engaging in data transfers with the US.
Ensuring data privacy and compliance with regulations like the CCPA involves layered, complex challenges for any business especially in the age of COVID-19.
There was some question as to whether Schrems II would extend to the similar Swiss-US Privacy Shield agreement, and that question has now been answered.
The goal for stepping up WFH data governance isn’t simply compliance but to go forward with policies and procedures that enable better results and build brand trust with consumers, business partners and others.
Grab’s expansion has faced a number of challenges, not the least of which is a string of privacy breaches over the past two years.
The CCPA went live at the start of 2020, and study of data subject requests from the first half of its first year indicates that users are primarily using it to opt out of the sale of personal information.
At present, only about 10% of the world has strong privacy regulations. Gartner believes that the GDPR will be the specific model upon which most new regulations are based.
It appears that for some, including the biggest names in tech, the possibility of pulling out of Europe over the new Schrems data transfer requirements is not entirely off the table.
H&M earned the GDPR fine by creating highly inappropriate profiles of employees gleaned from one-on-one conversations which was revealed in a 2019 data leak.










