The noyb privacy complaint notes that Pinterest has invoked the "legitimate interest" exception to user consent for ad tracking, one of a small handful of such exceptions provided for by the GDPR. The problem for the company is that Meta has already tried this tack and failed.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
We are at the stage where the most fundamental and basic controls on which all privacy and security programs rest to some extent, are at a risk of becoming illusory, outdated, not read and used by a great majority of relevant stakeholders. How can we apply more sophisticated approach and tools?
Google's bid to get rid of a class action lawsuit involving its "Incognito Mode" took a serious blow in a California court, as a judge denied the company's request for a summary judgment and said that the consumer privacy concerns raised by the company's data handling were fit for trial.
UK Google users are set to lose the protections they had received from the GDPR given that the country has embarked on an exit from the EU, where the law is applicable.
Learn about the key initiatives, which can help reduce regulatory, operational and reputational risk, while establishing preparedness for CCPA enforcement.
Post Brexit any alteration to the current data laws UK businesses must abide by will have far reaching implications, impacting where information can be stored and how it can be shared.
Privacy advocates are voicing opposition against India's long-awaited national data protection law as it makes broad exceptions for government agencies and stipulates high fines and costs.
Concerns about data protection and user privacy have spurred a new type of market, where spending on tools that promise such protection is expected to exceed $8 million in 2022.
Organizations found to be responsible for a privacy breach now face a maximum penalty of AUD 50 million, 30% of adjusted annual domestic turnover, or three times the value of any benefit obtained through the misuse of the leaked information.
Instead of introducing an entirely new regime, the UK Government should explore the use of privacy enhancing technology to enable organisations to share and analyse personal data in a privacy-preserving manner, to create opportunities and unlock the power of data using innovative and trustworthy applications.









