Much-needed EDPB guidance on the Schrems II judgment has been released and the picture looks about as grim as possible for impacted companies thus far.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
With the regulation now in force, some businesses may find themselves treating CCPA compliance as merely a checkbox but ready or not, enforcement is here, and the price for non-compliance can be extremely high.
While the fine will hardly break either of the two tech titans, the ruling could provide a precedent on data collection that could prove much more costly in the future if applied to everything else made available on app stores.
The privacy lawsuit dates all the way back to 2018, when Google internally discovered that the Google+ API was being abused. The privacy lawsuit has now been settled for $350 million, after a lengthy appeals process played out.
Washington is the latest state in which Google has settled a location tracking lawsuit, adding to a list that has cost it a little over half a billion dollars to date. Lawsuits date back to a 2018 probe that found Google apps and services were continuing to track and log data even after users had changed privacy settings.
With the CCPA enforcement deadline only a month away, Chief Privacy Officers are still grappling with significant uncertainties about what exactly the law requires.
The increase in cyber threats is forcing general counsels to grow into a strategic leadership role in terms of management of data risks, per the General Counsel Report 2021.
New DETOUR Act may pass in U.S. to fight against “dark patterns” which makes it illegal for tech companies to design, modify or manipulate user interface to obtain consent or user data.
Data privacy is an issue that draws attention from every corner of American society. There are consumers on the one hand, who are fiercely protective of their digital rights, and the big tech and advertising giants on the other, wielding their massive influence at the expense of ordinary citizens.
noyb notes that the ultimate outcome of this GDPR complaint could set a precedent that makes online privacy very expensive. If Meta's ad-free model is ultimately legitimized, it is likely that all other apps supported by targeted advertising will adopt the same scheme.









