Users are likely to feel uneasy about the extent of information a single superapp brand could possess regarding their individual preferences, raising real concerns about privacy and data control, which in turn could affect app uptake.
As more states pass not just comprehensive privacy laws, but narrow legislation that focuses on children’s privacy, data brokers, and hopefully, the emerging trend of privacy-for-profit, the pressure to find solutions that support compliance, while saving resources in an unsettled market, is only going to grow.
There’s now a drive towards convergence which is seeing disparate technologies brought together over the SIEM to complement its threat hunting capabilities. Putting these technologies over a single platform reduces complexity and brings down management costs and eradicates duplicated functionality.
In addition to five new state privacy laws, 2024 is expected to bring not only an amplified number of cyberattacks but also increasingly sophisticated attacks, including using emerging technologies such as artificial intelligence (AI), in what is a quickly and continuously evolving threat landscape.
To many, the new SEC rules that require public companies to disclose “material” cybersecurity incidents within four days of determining their materiality may seem like a challenging, if not unreasonable, demand. Companies should put a priority on preparing incident response plans that will help them meet compliance.
The only way to achieve data privacy is through implementing effective data security. A well-designed, privacy-first security program offers significant benefits to any organization while minimizing potential privacy impacts.
The EU’s recent negotiated agreement over the A.I. Act is one of the world’s first comprehensive attempts to govern the use of AI. Enforcement won’t kick in until 2025, but IT leaders are already trying to stay ahead lest they risk falling behind.
Criminal gangs behind ransomware attacks will continue to adapt their techniques to maximize their returns. They are increasingly using novel tactics to circumvent traditional security solutions and one of the most significant shifts is that attacks involving data exfiltration are now the norm.
Organizations that adopt Zero Trust Architecture will see an improvement to security, and are also more attractive to insurers and can more easily meet regulatory compliance requirements. But getting started with adoption is often the biggest challenge.
The increasing prevalence of AI is creating a more dangerous phishing environment for companies of all sizes. A single hacker can now generate as much as 100 times more malicious content than they could previously.
