Companies are searching for data discovery and mapping tools to meet Brazil’s LGPD requirements but it will take more than technology to identify all the gaps.
Today's cybersecurity teams can’t get ahead of hackers because they’re drowning in data, fatigued by alerts, and dissatisfied with their jobs. Data elitism is the root cause of this negative environment, but companies can take steps to offset it.
With collection of personal data getting harder under legislations like GDPR and CCPA, ensuring adequate data protection will be the driving factor of success for organizations of the future.
Data intelligence is not a cybersecurity solution to prevent hackers from stealing information, however it gives organizations the visibility to their data ecosystem and the agility to handle breaches.
Organizations now have massive volumes of data about their customers, clients, suppliers, patients, workers, and other stakeholders. Data governance will guarantee that your data is trustworthy, well-documented, easy to discover and access, safe, compliant, and confidential.
Ownership and control of intellectual property are becoming increasingly important as data intensive technologies like AI, blockchain, IoT and Cloud continue to grow rapidly.
Outsourcing business model creates a reliance on third parties and increases security risks as more companies have access to the same information that was previously kept within a company.
While we wait for the social media companies to become fully transparent and show us that they’re taking all their users' privacy and security seriously, it’s up to the brands and marketers to be the change makers. Soon data privacy will be the issue for brands, just like sustainability and diversity.
Uncertainty around how data is misused and soled without consent has prompted consumers to question how their data is being collected, used and protected. How can we create a more positive consent experience?
Data privacy and technology are still missing political attention despite the petabytes of personal information collected by organizations every day and the rapid change in information technology.
