The day is fast approaching when Google drops support for third party cookies on Chrome. Will these changes to the way users are tracked finally bring about the end of ad fraud?
A sophisticated ad fraud campaign was discovered deploying CTV botnets made up of nearly a million infected mobile Android devices making billions of ad requests.
To put an end to the loss of valuable ad dollars, cybersecurity and risk management professionals must realize that ad fraud is not caught with traditional cybersecurity tools.
Advertisers are expected to lose $100 million a day to digital ad fraud in the next five years, what preventive approach that business can take to protect themselves?
Google has culled 500 over Chrome browser extensions used in a massive ad fraud campaign that pingponged 1.7 million users through dozens of ads and redirected them to phishing site.