Just about all of the big names in tech have now faced issues with EU regulations, but Meta has been unique in its insistence in not being subject to GDPR user consent requirements. Its ad-free service model is under fire once again.
The coalition suggests that if privacy regulators sign off on Meta’s ad-free scheme, it will immediately be adopted by every other service that monetizes via personalized advertising. That could undo a great deal of the work GDPR decisions have done.
noyb notes that the ultimate outcome of this GDPR complaint could set a precedent that makes online privacy very expensive. If Meta's ad-free model is ultimately legitimized, it is likely that all other apps supported by targeted advertising will adopt the same scheme.
