Apple attributes iPhone security to its "walled garden" approach. Among other claims, Apple says that an Android device is up to 47 times more likely to contract malware and that allowing app sideloading would attract a wave of cyber crime to the iOS platform.
An in-depth study from the University of Oxford has examined 24,000 Apple App Store and Google Play apps, and found that Apple's "walled garden" approach has not necessarily made a difference in terms of app privacy.
Apple's recent privacy campaign, which has essentially alienated the mobile advertising industry by crippling app tracking, is ostensibly about putting the consumer first. That may not be the company’s endgame.
Apple's new app tracking rules are supposed to guarantee that users know when they are being identified and tracked. A new study finds that iPhone apps are continuing to find ways to profile and follow users even after they choose to opt out.
A Facebook blog post directed at its advertising partners reveals that the social media giant has been underreporting iOS ad performance by about 15% in the aggregate since the major privacy update was rolled out on Apple’s mobile operating system in late April.
After recent news stories revealed that current versions of iOS can be compromised with a zero-click exploit used by the controversial Pegasus spyware, Apple has issued a security update that it promises closes the hole for all users.
iOS 15 is adding several new privacy features to build on what Apple began with iOS 14. The centerpiece is that Apple is now holding itself to a higher standard when it comes to personalized ads.
Google is making massive annual payments to Apple to be placed as the default search engine on its devices. Research indicates a price of $15 billion for the privilege in 2021.
Most of the digital advertising industry complained about Apple's iOS 14 privacy updates for nearly a year. Amazon seems to be an early destination for those that are redirecting ad spend from Apple and Facebook.
An announcement by Apple of a new plan to automatically scan iCloud photos for sexual abuse has sparked fears that the system may be used for mass surveillance. Privacy advocates are concerned that it creates an opening for law enforcement agencies.