Tech giants are facing hefty fines after France's CNIL ruled that their cookie consent processes were too confusing and difficult. Central to the case was the use of "dark patterns" by each site.
Outgoing UK Information Commissioner Elizabeth Denham has suggested a shift in focus from individual cookie popups at each website to regulation of browsers and devices as the source of expressing user tracking preferences.
Consent is a major requirement in every data privacy regulation worldwide. PrivacyOps and automation is becoming increasingly necessary for compliance.