As we approach the death of the third-party cookie, brands need to prepare themselves for the seismic change in personalization and digital marketing to ensure that they have are delivering the right message at the right time to customers.
Contextual marketing will supplement whichever user-based ID solutions arise victorious from the Cookiepocalypse — creating a new, transparent way to reach key audiences in the cookieless future.
Irish DPC publishes report and guidance on the use of cookies and Internet tracking after conducting a ‘cookie sweep’ to observe how they were used on popular websites.
European Court of Justice Planet 49 decision sets the record straight on consent for online cookies and trackers and raises some serious points for consideration by companies subject to GDPR and ePrivacy.
