Synthetic data generation (SDG) is rapidly emerging as a practical privacy enhancing technology (PET) for data sharing by generating non-identifiable datasets that can be used and disclosed without the legislative need for additional consent given that these datasets would not be considered personal information.
Recent FTC settlement with the popular Flo Fertility Tracking app came with a warning from the agency to other health apps that engage in questionable data sharing practices.
The European strategy for data encourages data sharing but will be faced with problems of competition between companies, and issues of privacy and data protection.
Many claim that data protection laws are preventing the use of data to track the COVID-19 pandemic which seems to be based on a false understanding of the laws.
Google Ads to stop sharing user data with advertisers involving categories of websites users are visiting to stay compliant with the GDPR and protect its programmatic advertising platform.
Latest Twitter privacy breach exposed the inappropriate use of phone numbers and email addresses to serve up targeted ads to users. This data was collected for the purpose of the platform's two-factor authentication.