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Data Stewardship

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Data PrivacyInsights

Turning Trust Into a Strategic Business Asset

March 16, 2022
Companies that monetize consumer data have a curious relationship with trust. In some cases however, corporate stewardship of that trust has taken a back seat to the larger imperatives of continuous growth and revenue generation. As a result, the trust relationship between consumers and companies that rely on their data is on very thin ice.
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