Deepfakes pose significant challenges for businesses, especially as deepfake technology becomes more accessible to cyber criminals. Spotting a deepfake can be challenging, requiring vigilance and education of their common flaws.
A Hong Kong deepfake scam that netted HK$200 million made use of a fake video conference with multiple company executives. The employee that was targeted reportedly did suspect fraud at first, but nevertheless ended up making a total of 15 bank transfers.
Facebook’s ban of deepfake videos appears to be a focus on the wrong threat as the technology has not shown to be advanced or user-friendly enough to create damaging "fake news”.
Deepfakes are becoming more effective with the advances in machine learning, CGI, and facial mapping technology. Humans will be increasingly unable to trust the evidence of their own eyes.