Facebook

Facebook data breach comes hot on the heels of the Cambridge Analytica scandal, and resulted in 50 million compromised accounts. This is proving to be a tough year for Facebook.

Personalization is driving dynamic, tailored experiences. The reliance on data raises data privacy concerns, and when new “zero-data” sharing social networks like Openbook pop up, questions over the use – and misuse – of data is inevitable.

Are the privacy and data misuse scandals finally catching up with Facebook stock? There are lessons every business should heed to avoid a direct and shocking blow to company value.

The Facebook Cambridge Analytica data scandal has garnered attention worldwide for helping to spotlight a very real problem with data privacy on the Internet. CPO Magazine will be providing ongoing coverage as we believe this to be a pivotal moment which will shape the future of how tech companies use consumer data.

The average social media user would be forgiven for thinking that Facebook’s data scandal had come seemingly out of nowhere. There were security warnings from industry experts dating as far back as 2013. Using one of the APIs, a loophole reported in 2015 allows hackers to gather millions of personal data from Facebook.

Facebook's sentiment analysis understands the emotions of vulnerable teens and and is giving that data to advertisers to help understand market segments.