Brands have long walked a delicate tightrope between tracking for commercial purposes while ensuring the privacy of the data is compliant with a hodgepodge of regulations. Now, could the changes of the last few months be what America needs to finally enact a national privacy law?
After an extended pause due to the coronavirus and the 2020 election, the prospect of a federal privacy law is once again being raised by Congress and the first contender is attempting to bridge the partisan divide.
A federal privacy law that meets five key requirements can bring U.S. more in line with global privacy principles and relieve burdens on business from differing standards.
Is federal privacy law the answer to the concerns raised by privacy advocates on the potentially invasive coronavirus data collected for public health reasons?
Thoughtful regulatory framework combined with industry led initiatives will give consumers transparency and control, while enabling businesses to bring new products and services to market without excessive fear around unclear or overbearing regulations.
Yet more proof that a federal privacy law could be coming to the U.S. as early as next year with the introduction of the Online Privacy Act which may be more stringent than the California Consumer Privacy Act (CCPA).