Fraud

Some ad tech vendors appear to be engaging in a form GDPR consent string fraud by knowingly tampering with the consent information found in a publisher’s consent string, in order to give them the ability to deliver personalized ads.

The pace of cross-industry fraud is accelerating and becoming more costly and this is exacerbating the identity theft problem. New fraud study from LexisNexis reports that 84% of organizations had been the victim of cross-industry fraud.