Google and Apple’s contact tracing app was supposed to put user privacy first. Each of the tech giants has blocked the most recent update from the NHS, citing privacy violations. Read More
The unique device identifier that Apple uses for personalized ad tracking, the IDFA, has been in the news lately. You may soon be hearing just as much about Google's equivalent for Android, the AAID. Read More
Interest-based advertising is a critical component of Google's revenue. The company has stepped up testing of its FLoC initiative, which it calls a "privacy first" approach to targeted advertising. Read More
Though Google is more reliant on targeted advertising for revenue than Apple, a recent report cites company insiders in suggesting that similar anti-tracking measures are being considered for Android. Read More
Google Phases Out Use of Apple IDFA as New iOS 14 Ad Tracking Notifications Are Set for Early Spring
Google apps will no longer use the Apple IDFA or any other information that falls under the new privacy terms for ad tracking, which it says relieves it from having to present users with an opt-in pop-up. Read More
The Justice Department's investigation into Fitbit's use and handling of user health data remains ongoing, the agency reaffirmed after Google announced that the deal was done. Read More
UK CMA Plans to Investigate Google Chrome’s “Privacy Sandbox” for Potential Anticompetitive Behavior
The "Privacy Sandbox" initiative proposed by Google could bring major changes to the online advertising industry, disabling third-party cookies entirely in the Chrome browser. Could this be considered anticompetitive? Read More
French data regulator CNIL has hit tech giants Google and Amazon with some heavy penalties for placing non-essential tracking cookies. Google will pay €100 million and Amazon will pay €35 million. Read More
Google threatened to cut a consortium of European media companies off from its network of personalized ads if they followed through their plans to use new TCF data privacy measures to prevent data collection. Read More
20 NGOs from across the world published a common statement about their serious concerns on Google's access to health data with the planned takeover of Fitbit. Read More
