Though Google is more reliant on targeted advertising for revenue than Apple, a recent report cites company insiders in suggesting that similar anti-tracking measures are being considered for Android. Read More
Google Phases Out Use of Apple IDFA as New iOS 14 Ad Tracking Notifications Are Set for Early Spring
Google apps will no longer use the Apple IDFA or any other information that falls under the new privacy terms for ad tracking, which it says relieves it from having to present users with an opt-in pop-up. Read More
The Justice Department's investigation into Fitbit's use and handling of user health data remains ongoing, the agency reaffirmed after Google announced that the deal was done. Read More
UK CMA Plans to Investigate Google Chrome’s “Privacy Sandbox” for Potential Anticompetitive Behavior
The "Privacy Sandbox" initiative proposed by Google could bring major changes to the online advertising industry, disabling third-party cookies entirely in the Chrome browser. Could this be considered anticompetitive? Read More
French data regulator CNIL has hit tech giants Google and Amazon with some heavy penalties for placing non-essential tracking cookies. Google will pay €100 million and Amazon will pay €35 million. Read More
Google threatened to cut a consortium of European media companies off from its network of personalized ads if they followed through their plans to use new TCF data privacy measures to prevent data collection. Read More
20 NGOs from across the world published a common statement about their serious concerns on Google's access to health data with the planned takeover of Fitbit. Read More
A petition was issued to block Google’s proposed merger with Fitbit as it will give the company access to health data from fitness devices of 28 million customers. Read More
Google is potentially facing a $5 billion fine for privacy violations by collecting data without consent when users are in "private browsing" mode. Read More
Apple and Google jointly launched a contact tracing technology for health agencies to develop their own apps but only three U.S. states have committed to using it in their public health strategies. Read More
