Google

In the Alphabet annual report for 2018, Google’s parent company provided additional guidance on how their privacy practices could impact the company’s overall business model, and hence, its ability to churn out billions of dollars of revenue each quarter.

Surveillance capitalism as a revenue model through the observation and recording of as much personal data as possible to create highly effective targeted advertisements is growing unchecked. Can regulation level the playing field?

Consumer groups in 7 countries are asking European privacy regulators to take action against Google for GDPR violations, specifically, its “deceptive practices” related to location tracking.