The day is fast approaching when Google drops support for third party cookies on Chrome. Will these changes to the way users are tracked finally bring about the end of ad fraud?
As with Apple's new program, the proposed privacy labels are meant to give end users a quick reference to the range of data that Android apps are asking for.
Google and Apple’s contact tracing app was supposed to put user privacy first. Each of the tech giants has blocked the most recent update from the NHS, citing privacy violations.
The unique device identifier that Apple uses for personalized ad tracking, the IDFA, has been in the news lately. You may soon be hearing just as much about Google's equivalent for Android, the AAID.
Interest-based advertising is a critical component of Google's revenue. The company has stepped up testing of its FLoC initiative, which it calls a "privacy first" approach to targeted advertising.
Though Google is more reliant on targeted advertising for revenue than Apple, a recent report cites company insiders in suggesting that similar anti-tracking measures are being considered for Android.
Google apps will no longer use the Apple IDFA or any other information that falls under the new privacy terms for ad tracking, which it says relieves it from having to present users with an opt-in pop-up.
The Justice Department's investigation into Fitbit's use and handling of user health data remains ongoing, the agency reaffirmed after Google announced that the deal was done.
The "Privacy Sandbox" initiative proposed by Google could bring major changes to the online advertising industry, disabling third-party cookies entirely in the Chrome browser. Could this be considered anticompetitive?
French data regulator CNIL has hit tech giants Google and Amazon with some heavy penalties for placing non-essential tracking cookies. Google will pay €100 million and Amazon will pay €35 million.