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IAB TCF

Online targeting ads on phone showing IAB TCF issues with GDPR for ad tracking
Data ProtectionNews

Widely Used IAB TCF Ad Tracking Consent Framework May Not Meet GDPR Standards

October 30, 2020
The IAB TCF was one of the first ad tracking standards to ensure compliance with GDPR terms. There's just one small problem; it may not actually comport with the relevant data protection rules.
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