Interest-Based Advertising

Google Provides More Details on Life After Cookies for Interest-Based Advertising: “Privacy First” FLoC Initiative Replaces Device Identifiers With Cohort IDs

March 24, 2021

Interest-based advertising is a critical component of Google's revenue. The company has stepped up testing of its FLoC initiative, which it calls a "privacy first" approach to targeted advertising.

Interest-Based Advertising

Google Provides More Details on Life After Cookies for Interest-Based Advertising: “Privacy First” FLoC Initiative Replaces Device Identifiers With Cohort IDs

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