Brands have long walked a delicate tightrope between tracking for commercial purposes while ensuring the privacy of the data is compliant with a hodgepodge of regulations. Now, could the changes of the last few months be what America needs to finally enact a national privacy law?
The passage of a national privacy law is gaining momentum as more state laws like CCPA are adding to the scheme of divergent U.S. data protection laws that companies are struggling to reconcile.