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Personalization

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Data PrivacyInsights

Personalization vs. Privacy – A Double-Edged Sword for Businesses

June 7, 2023
Consumers want to be targeted with ads tailored to their needs and desires but are also more aware of their own privacy and the misuse of personal data. Businesses need to understand how to balance personalization and privacy by implementing strategies that allow for secure multi-party analytics.
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People icons around the globe resting on outstretched hands showing consumer privacy and personalization
Data PrivacyInsights

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

September 8, 2021
With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
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Woman using smartphone with digital business interface showing cookies for personalization
Data PrivacyInsights

Personalisation and the Importance of Privacy in the Post-Cookie Landscape

July 2, 2021
As we approach the death of the third-party cookie, brands need to prepare themselves for the seismic change in personalization and digital marketing to ensure that they have are delivering the right message at the right time to customers.
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People in the evening on the streets of the city showing shift to zero party data for personalization
Data PrivacyInsights

The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

May 18, 2021
Changing attitudes, new and evolving regulations and the demise of third-party cookies have shifted traditional marketing practices towards zero party data as the favored solution.
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Latest

Man in dark hoodie touching virtual lock showing third-party data breach

Dollar Tree Third-Party Data Breach Exposes Sensitive Data of Nearly 2 Million Employees

Hacker working at night showing hacker groups infiltrated nuclear site

Senior Staff at Sellafield Nuclear Site Accused of Covering up Breaches by Hacker Groups Dating Back to at Least 2015

Scales of justice and judge's gavel on wooden table showing data privacy laws

Crossing the Aisle on Data Privacy Laws: Explaining the Disconnect Between What People Want and What Lawmakers Pass

Finger on laptop keyboard showing Iranian hackers target water utilities

Iranian Hackers Strike US Water Utilities in Retaliation for Israel Support

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