Personalization

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

September 8, 2021

With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.

Woman using smartphone with digital business interface showing cookies for personalization

Data Privacy Insights

Personalisation and the Importance of Privacy in the Post-Cookie Landscape

July 2, 2021

As we approach the death of the third-party cookie, brands need to prepare themselves for the seismic change in personalization and digital marketing to ensure that they have are delivering the right message at the right time to customers.

People in the evening on the streets of the city showing shift to zero party data for personalization

Data Privacy Insights

The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

May 18, 2021

Changing attitudes, new and evolving regulations and the demise of third-party cookies have shifted traditional marketing practices towards zero party data as the favored solution.

Personalization

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

Personalisation and the Importance of Privacy in the Post-Cookie Landscape

The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

Apria Healthcare Data Breach Exposed Sensitive Information of Nearly 2 Million Patients

Wave of Employer ChatGPT Bans Continues as Apple Restricts Internal Use of AI Tools

Sensitive Patient Information Was Sent Through Meta Pixel by NHS Trusts

Timeline for Google Privacy Sandbox Deprecation of Third-Party Cookies Shapes up as Online Advertising Braces for Another Impact