CPO Magazine - News, Insights and Resources for Data Protection, Privacy and Cyber Security Leaders
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Personalization

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Data PrivacyInsights

Personalization vs. Privacy – A Double-Edged Sword for Businesses

June 7, 2023
Consumers want to be targeted with ads tailored to their needs and desires but are also more aware of their own privacy and the misuse of personal data. Businesses need to understand how to balance personalization and privacy by implementing strategies that allow for secure multi-party analytics.
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People icons around the globe resting on outstretched hands showing consumer privacy and personalization
Data PrivacyInsights

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

September 8, 2021
With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
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Woman using smartphone with digital business interface showing cookies for personalization
Data PrivacyInsights

Personalisation and the Importance of Privacy in the Post-Cookie Landscape

July 2, 2021
As we approach the death of the third-party cookie, brands need to prepare themselves for the seismic change in personalization and digital marketing to ensure that they have are delivering the right message at the right time to customers.
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People in the evening on the streets of the city showing shift to zero party data for personalization
Data PrivacyInsights

The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

May 18, 2021
Changing attitudes, new and evolving regulations and the demise of third-party cookies have shifted traditional marketing practices towards zero party data as the favored solution.
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Latest

Mobile phone and lock icons showing messaging app security breach

High Security Messaging App Tool Used by US Government Suspends Service After Security Breach

TikTok logo on smartphone showing data transfers of EU data

TikTok to Receive €530 Million Fine Over EU Data Storage, Data Transfers to China

Headset on laptop showing IT help desks social engineering attack

IT Help Desks Across UK Victimized by “DragonForce” Social Engineering Attack

Hacker using laptop showing data theft from cyber attack

The Co-op Confirms Significant Data Theft from an Apparent Dragonforce Ransomware Cyber Attack

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