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Personalization

People icons around the globe resting on outstretched hands showing consumer privacy and personalization
Data PrivacyInsights

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

September 8, 2021
With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
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Woman using smartphone with digital business interface showing cookies for personalization
Data PrivacyInsights

Personalisation and the Importance of Privacy in the Post-Cookie Landscape

July 2, 2021
As we approach the death of the third-party cookie, brands need to prepare themselves for the seismic change in personalization and digital marketing to ensure that they have are delivering the right message at the right time to customers.
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People in the evening on the streets of the city showing shift to zero party data for personalization
Data PrivacyInsights

The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

May 18, 2021
Changing attitudes, new and evolving regulations and the demise of third-party cookies have shifted traditional marketing practices towards zero party data as the favored solution.
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Latest

Police car with roof mounted strobe lightbar showing law enforcement data breach

Data Breach on DEA Law Enforcement System Grants Cyber Criminals Access to 16 Databases

VPN logo on smartphone lying on laptop showing VPN providers to hand over customer data

VPN Providers Ordered by Indian Government To Hold All Customer Data for Five Years, Hand Over to Government Upon Request

National Stadium and residential buildings with mountains in the background in San Jose, Costa Rica showing Conti ransomware

Could a Cyber Attack Overthrow a Government? Conti Ransomware Group Now Threatening To Topple Costa Rican Government if Ransom Not Paid

USA map on digital display showing privacy regulations

Data Privacy Conundrum: When Different States Play by Different Rules. . .

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